Shoppers Drugmart had a rise in revenue during the year 2011. Profits rose to $147.9-million in the second quarter compared with $146-million, in the same period a year ago. This is consider a substantial growth over a short period of time. The major reason for the growth of revenue is the infront store sales meaning the day to day products such a shampoo, painkillers, medicines , food and etc. The basic necessities you would find in wal-mart excluding clothes can be found in shoppers drugmart reason the major growth over the one year time frame. In business word of mouth is one of the biggest advertisement used with out actually money funding this marketing strategy, people passing on word that the company is a excellent destination is enough to make a major growth in business. Prescripton drugs are probably one of the biggest pruchases been done at the storeand the company name basically speaks for itself. Prescription sales were $1.15-billion in the second quarterof the year, then it fell of 1% compared with the same period last year.
http://www.cbc.ca/news/business/story/2010/04/28/shoppers-earnings.html
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